Marketing Data Analyst

How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community?  Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York.  Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do.  At Provident Bank, we are committed to enhancing our customer and employees’ experience. 

POSITION SUMMARY:

The Marketing Data Analyst plays a key role in supporting data‑driven marketing strategies by analyzing and optimizing marketing campaigns—particularly digital initiatives. This role partners closely with Marketing, Digital, and Analytics teams to evaluate campaign performance, uncover insights, and support targeting and personalization efforts that drive measurable business impact.

KEY RESPONSIBILITIES:

• Partner with the Digital Marketing & Analytics team to collect, analyze, and interpret marketing data from multiple sources
• Evaluate KPIs to measure campaign effectiveness and provide actionable recommendations to improve performance, conversion, and engagement
• Conduct customer segmentation, trend analysis, and predictive modeling to enhance targeting strategies
• Collaborate with internal data teams to improve customer data integration into marketing platforms
• Develop dashboards, reports, and visualizations using tools such as Oracle Eloqua Insight, Tableau, and Google Analytics
• Monitor and report on digital marketing performance across channels
• Work with Digital teams to use data insights to optimize website content and user experience
• Research industry trends and competitor activity to identify opportunities to strengthen marketing strategies
• Respond to ad‑hoc analysis requests and translate findings into clear, business‑focused insights

MINIMUM QUALIFICATIONS:

• Bachelor’s degree required
• Minimum of 3 years of experience in data analytics, preferably within a financial services or regulated environment
• Strong experience in data analytics within a marketing or digital environment
• Proficiency in Microsoft Excel and data analysis techniques
• Experience with Google Analytics, Google Tag Manager, and digital advertising platforms
• Hands‑on experience building dashboards and reports using Tableau or similar visualization tools
• Experience with marketing automation platforms (Oracle Eloqua preferred)
• Solid understanding of digital marketing KPIs, attribution, and channel performance
• Ability to translate complex data into clear, actionable insights
• Strong communication skills with the ability to present findings to both technical and non‑technical audiences
• Working knowledge of SQL or experience querying large datasets (preferred)
• High attention to detail and strong problem‑solving skills

Working Conditions

• Office‑based environment with prolonged sitting

• Hybrid work schedule with in‑office presence 2–3 days per week

• Occasional lifting (5–10 lbs.) and light physical activity
• Moderate noise level
• May require travel to Provident offices, branches, or customer locations

This job description may not be all-inclusive.  Employees are expected to perform other duties as assigned and directed by management.  Job descriptions and duties may be modified when deemed appropriate by management.

Provident Bank recognizes and supports the importance of creating a socially and culturally diverse employee base. We understand, value, and appreciate the unique perspectives that a diverse workforce can contribute to our organization. We put the employee and the customer at the center of strategy because culture is a critical differentiator for why people choose to work here. 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.

Pay Details:

$53,800- $76,800/annually

Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs. 

This role is incentive eligible based upon company, business, and/or individual goal achievement and performance.

Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank’s Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.