Digital Marketing & Automation Specialist

How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community?  Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York.  Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do.  At Provident Bank, we are committed to enhancing our customer and employees’ experience. 

POSITION OVERVIEW:

The primary responsibilities of the Digital Marketing & Automation Specialist are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to the Digital Marketing & Analytics Manager and assist with managing and optimizing digital content across various channels, as well as work with business line managers, in the development of marketing automation strategies.

KEY RESPONSIBILITIES:

Marketing Automation:

• Build and manage automated marketing workflows using Oracle Eloqua. Segment audiences and create personalized messaging to improve engagement and conversion rates. Conduct A/B testing for marketing automation workflows. Track workflow performance and generate insights to guide future strategy.

Digital Marketing & Analytics:

• Assists Digital Marketing & Analytics Manager in planning and executing all web, SEO/SEM, email, and display advertising campaigns, and measurement and reporting performance of all digital marketing campaigns.

Content & Design:

• Collaborates with content, design, and sales teams to create effective lead nurturing strategies. Reviews and optimize content to ensure relevant messaging and increase engagement. 

Marketing Research:

• Identifies digital marketing trends and insights. Assist Digital Marketing & Analytics Manager in optimizing digital marketing spend based on findings.

Customer Statements:

• Manages the custom statements for personal and business customers. Schedule statement messages and custom digital onserts to targeted customers through their monthly statements.
  
  

Other Duties:

• Performs other duties as assigned or required.

MINIMUM QUALIFICATIONS:

• Bachelor’s Degree
• 3 years of experience in marketing automation and digital marketing, preferred with a financial institution.
• Expert in use of marketing automation tools such as Eloqua.
• Experience creating marketing automation workflows.
• Experience with a multitude of digital and online marketing tools and trends.
• Knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
• Analytical mindset with the ability to interpret data and make informed decisions and recommendations.
• Experience with Content Management Systems (CMS).
• Understanding of Bank Regulations and Compliance in relation to email and digital advertising rules.
• Ability to generate succinct, effective written communications.
• Demonstrates expertise in Microsoft applications.
• Current knowledge of communication options and tools.
• Proficient in Canva and Adobe Creative Suite.

WORKING CONDITIONS:

• Prolonged sitting
• Lifting from 5 to 10 lbs (printer paper, storage boxes)
• Occasional bending or overhead lifting (storing files or boxes)

Work is performed in a normal office environment. Noise levels are usually moderate. May also involve travel to customers and property locations.

This job description may not be all-inclusive. Employees are expected to perform other duties as assigned and directed by management. Job descriptions and duties may be modified when deemed appropriate by management.

Provident Bank recognizes and supports the importance of creating a socially and culturally diverse employee base. We understand, value, and appreciate the unique perspectives that a diverse workforce can contribute to our organization. We put the employee and the customer at the center of strategy because culture is a critical differentiator for why people choose to work here.                    

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.

Pay Details:

$51,200 - $73,200 annually

Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs. 

This role is incentive eligible based upon company, business, and/or individual goal achievement and performance.

Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank’s Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.