Digital Marketing & Analytics Manager

POSITION SUMMARY

The primary responsibilities of the position are to plan, develop, execute, and optimize digital marketing strategies while leveraging analytics to measure KPIs, identify trends, create personalization, and improve performance. The position will oversee the development of an automation system utilizing best practices within the industry and the implementation of customer journey mapping campaigns using Oracle Eloqua. The incumbent will work closely with the Marketing Director, as well as business line managers, in the development of marketing strategies to be implemented in customer success journeys. 

KEY RESPONSIBILITIES:

• Customer Journeys: Manage the development and execution of customer success journeys through customer journey mapping in Oracle Eloqua. Align journeys with Bank strategy and continually optimize based on customer and journey analytics. Oversee the creation of automated workflows through management of the Digital Marketing & Automation Specialist.
• Digital Marketing: Plan and execute all web, SEO/SEM, email, display advertising, and paid digital media, and measure and report performance of all digital marketing campaigns. Integrate traditional marketing campaigns with all online/digital projects.
• Budget and Vendor/Partner Management: Manage digital marketing budget. Optimize digital marketing spend and performance based on the insights. Manage digital vendor relationships and collaborate with business line owners to create landing pages and optimize user experience.
• Analytics, Performance Tracking, and Reporting: Analyze data, track key metrics, & generate actionable insights from digital and traditional marketing campaigns. Partner with Data team to build and maintain Tableau dashboards. Oversee creation of Google and Eloqua dashboards and reporting through management of Marketing Data Analyst.
• Digital Design and Experience: Collaborate with the Digital and Customer Experience teams on the creative design & strategy for the Bank's websites.

MINIMUM SKILLS REQUIRED:

• Strong experience with a multitude of digital and online marketing tools and trends.
• Experience leading marketing projects
• Experience tracking and analyzing data driven by Marketing Tools
• Experience generating analytical reports
• Experience with creating and maintaining data dashboards using tools like Tableau
• Experience creating Omni-Channel Marketing plans and campaigns that directly lead to the improvement of sales and lead conversions
• Experience with Marketing Automation
• Experience utilizing customer communication tools like Oracle Eloqua
• Experience with budget management
• Experience in website strategy, development and implementation.
• Thorough knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
• Expert in use of Content Management Systems (CMS).
• Understanding of Bank Regulations and Compliance in relation to digital advertising, website development, and social media rules.
• Experience in working with all levels of management to extract necessary performance and provide comfort level to subjects.
• Adept at managing vendors for digital advertising.
• Ability to generate succinct, effective written communications.
• Demonstrates expertise in Microsoft applications.
• Current knowledge of communication options and tools.
• Proficient in Canva and Adobe Creative Suite.

WORK EXPERIENCE:

• 5-7 years of experience, preferred with a financial institution.

EDUCATION:

• Bachelor’s degree in marketing, advertising, communications, business or related field equivalent with work experience.

WORKING CONDITIONS: 

• Prolonged sitting
• Lifting from 5 to 10 lbs (printer paper, storage boxes)
• Occasional bending or overhead lifting (storing files or boxes)

HAZARDS:

The hazards are mainly those present in a normal office setting setting and those present in commuting by car. Occasionally, they may be exposed to those conditions present in public forums and meeting places.

This job description may not be all-inclusive.  Employees are expected to perform other duties as assigned and directed by management.  Job descriptions and duties may be modified when deemed appropriate by management.

Provident Bank recognizes and supports the importance of creating a socially and culturally diverse employee base. We understand, value, and appreciate the unique perspectives that a diverse workforce can contribute to our organization. We put the employee and the customer at the center of strategy because culture is a critical differentiator for why people choose to work here. 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.

Pay Details:                                                                           

$73,600 – $105,100                                                                           

Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs. This role is incentive eligible based upon company, business, and/or individual goal achievement and performance.                                                                                

Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank’s Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.                                       

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